Company
Building original digital brands for the way people watch now.
Da Boys Media is an independent, creator-led digital media company based in Upstate New York, operating seven active YouTube brands across entertainment, lifestyle, and creator-led content.
2025
Founded
Upstate NY
Based in
7
Active YouTube brands
—
Combined subscribers
Mission
Our mission is to build original digital brands that meet audiences however and wherever they watch today - through authentic personalities, ambitious ideas, and consistent, high-quality production, all from one central home where every Da Boys Media project lives.
Vision
Da Boys Media is working to become a company audiences trust: consistent production, responsibly paced growth, and original formats built to last. We're building toward independent brand ownership, meaningful partnerships, and verified, transparent systems behind everything we publish.
Founder
Matthew Dubois — Founder & CEO
Matthew Dubois is the Founder & CEO of Da Boys Media. He leads company strategy, channel development, production, operations, and long-term growth across seven active YouTube brands, and appears on Scratch Ticket Review.
Matthew began building Da Boys Media's first audience in late 2024, launching the company's earliest creator channels. In 2025, he committed to the work full-time, turning that early momentum into a growing, multi-brand media company. Da Boys Media is a digital company open to working and collaborating with creators, brands, and organizations regardless of location.
Timeline
Company timeline
2024
First creator channels launch
Matthew launches Da Boys Media's earliest creator channels and begins building an audience in December 2024.
2025
Da Boys Media LLC established
Matthew commits to Da Boys Media full-time and formally establishes the LLC.
2025
First monetization milestone
Da Boys Media reaches its first YouTube monetization milestone in March 2025.
2026
Production expands to seven brands
Production expands and the company standardizes on its current seven-brand lineup.
Meet the team
A small, growing production and operations team behind every Da Boys Media channel, brand, and show.
Work with Da Boys Media
Da Boys Media is always interested in hearing from creators, brands, and organizations about future opportunities.